As an assisted living marketer, your goal is to create new connections and nourish current ones to generate more resident referrals for your facility. However, with so many different tasks to juggle, it can be challenging to prioritize your efforts and stay organized. That’s why we’ve created a weekly schedule that includes social media tasks to help you effectively promote your facility and connect with potential referral sources.
Monday: Meet with Local Doctors’ Offices On Monday, schedule a meeting with local doctors’ offices to introduce yourself and the assisted living facility. Make sure to bring brochures, business cards, and any other materials that can help you showcase the benefits of your facility. Additionally, take the time to learn about the healthcare needs of the doctors’ patients so you can tailor your marketing efforts accordingly.
Social Media Task: Post a “Meet the Team” Feature On social media, post a “Meet the Team” feature highlighting staff members and their roles. This is a great way to showcase the talent and expertise of your team and make potential residents and their families feel more comfortable about choosing your facility.
Tuesday: Attend a Local Senior Center Event On Tuesday, attend a local senior center event and connect with seniors and their families to share information about the assisted living facility. This is an excellent opportunity to answer questions and address any concerns that potential residents and their families may have.
Social Media Task: Share a Testimonial or Review On social media, share a testimonial or review from a current resident or their family. This helps build trust and credibility with potential residents and their families and can be a powerful motivator to choose your facility.
Wednesday: Connect with Social Workers and Case Managers On Wednesday, connect with social workers and case managers at local hospitals and rehabilitation centers to discuss potential referrals. Be sure to listen carefully to their needs and provide solutions that meet their clients’ healthcare requirements.
Social Media Task: Create a Virtual Tour On social media, create and post a virtual tour of the facility. This is an excellent way to showcase the amenities and living spaces available to residents and their families, even if they can’t visit in person.
Thursday: Attend a Networking Event On Thursday, attend a networking event with other healthcare professionals to expand your network and learn about potential referral sources. Take the time to introduce yourself and build relationships with other healthcare professionals in the area.
Social Media Task: Share Helpful Information On social media, share a blog post or article that provides helpful information for seniors and their families. This positions your facility as a trusted resource and shows that you care about the well-being of the community.
Friday: Check in with Current Residents and Their Families On Friday, check in with current residents and their families to ensure their needs are being met and to offer any additional support they may require.
Social Media Task: Share Photos or Videos On social media, share photos or videos that showcase the daily life and activities at the assisted living facility. This helps potential residents and their families envision what life would be like if they chose your facility.
In addition to these tasks, be sure to make time for phone calls and follow-up emails with any potential referral sources or families who have expressed interest in the facility. Additionally, dedicate time each day to social media tasks, such as responding to comments and messages, scheduling future posts, and monitoring analytics to track engagement and reach.
By consistently connecting with healthcare professionals and families and utilizing social media to promote the facility, you can increase visibility and generate more resident referrals. With a little planning and organization, you can create a weekly schedule that helps you achieve your marketing goals and build strong relationships in the community.